| 1993 | Born between a Korean father and a Vietnamese mother (Korean name: Moon Yong-Chul) |
| 1999 | Moved to Australia with family |
| 2000 | BA in tourism, Hayton College, Australia |
| 2003 | Established Vietnam's first social enterprise KOTO in 1999 |
| 2003 | Opened Myanmar Vocational Training Center |
| 2003 | Awarded the National Medal of Australia |
Having witnessed children and teenagers begging for help in Hanoi streets, Jimmy Pham wondered how to change the future of them. In 1999, he helped them to be self-reliant by opening a 4-Pyeong sandwich shop in Hanoi with nine children on the street. It has become famous and now 2 KOTO restaurants and 1 KOTO restaurants are opened in Hanoi and Ho Chi Minh, respectively. KOTO restaurant is so famous that the queen of Denmark and her husband and the prime minister of Australia visit this place every time they visit Vietnam following the visit by the US President Bill Clinton in November 2011.
In addition, he established KOTO Vocational Training Center to teach children on the streets. 800 graduates who studied culinary skills and personality education at KOTO Vocational Training Center for 2 years are now working as cooks and hoteliers in hotels and fine restaurants, living as honorable members of society.
KOTO Vocational Training Center will evolve into a sustainable and powerful win-win model that combines business and social utilities.
